The queen of lifestyle branding Martha Stewart has launched a new line of CBD products with cannabis company Canopy Growth Corporation (NYSE:CGC.) The hemp-derived wellness supplements are inspired by some of Martha’s most popular recipes featuring Meyer lemons and blood oranges. The initial product offering will include a range of human wellness supplements, with a gift box and pet line launching later this year.
“I’ve found that CBD supplements are a simple way to enhance my own health and wellness, especially when it comes to managing the stresses of daily life,” said Martha Stewart. “I set out to create the most delicious CBD products on the market, drawing inspiration from some of my favorite recipes and flavor profiles from my greenhouse and gardens. My wellness gummies closely resemble the French confections, pâte de fruits, rather than the sticky, overly sweet versions you might find elsewhere.
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“Created in collaboration with the top researchers and scientists at Canopy Growth, I am very proud of the end result: wellness gummies, oil drops and soft gels that taste as wonderful as they make you feel.”
The new portfolio of natural, gourmet flavored wellness gummies, soft gels and oil drops are specially formulated by Martha Stewart, in collaboration with the cannabinoid scientists at Canopy Growth, to deliver a consistent daily dose of pure, premium CBD isolate. The products can be purchased through Canopy Growth’s website or launch.marthastewartcbd.com.
At launch, the Martha Stewart CBD product line includes:
- Martha Stewart CBD 10mg Wellness Gummies in Citrus Medley (Meyer Lemon, Kumquat and Blood Orange flavors, 30 count) for $34.99
- Martha Stewart CBD 10mg Wellness Gummies in Berry Medley (Raspberry, Huckleberry and Black Raspberry flavors, 30 count) for $34.99
- Martha Stewart CBD 25mg Soft Gels (Unflavored, 30 count) for $44.99
- Martha Stewart CBD 750mg Oil Drops (Blood Orange, Meyer Lemon or Unflavored) for $44.99
Canopy Growth CEO David Klein said, “We are committed to leading the CBD industry by providing trusted brands, which is why we’ve chosen to collaborate with Martha Stewart, someone who people turn to for advice on living well. Together, we’re bringing consumers science-backed, premium quality products in elegantly designed and gourmet flavored formats, available at a price point that makes Martha Stewart CBD one of the best values on the market.”
Martha’s Cannabis History
Stewart is known for her home show and lifestyle empire that includes a magazine, television shows and numerous products. One of her shows was a cooking program with cannabis king Snoop Dogg called “Martha and Snoop’s Potluck Dinner Party.” While Snoop frequently brought up cannabis in the show and episodes featured cannabis-friendly guests like Whiz Kalifa and Seth Rogen, Stewart always remained coy on the subject. Although she has said that the second-hand smoke on the set probably led to a contact high for her. Conversely, Snoop is not much of an alcohol drinker, but Stewart would often get him to share a drink with her on the set.
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Stewart’s move towards CBD products is on-brand with her demographic. Women are increasingly turning to CBD as a remedy for numerous conditions. Being able to enjoy the wellness benefits of cannabis without the psychoactive effects is very appealing to many older women.
As Martha Stewart CBD expands offerings this fall and early next year, you can expect luxury gift sets and pet products designed to help furry friends feel their best. Stewart is known for her love of dogs and it seems CBD is part of their regimen as well.
This article originally appeared on Green Market Report and has been reposted with permission.