Following the launch of Gorilla Hemp CBD Power Drink, Elegance will continue to roll out revolutionary merchandise in the profitable power drink category. A sugar totally free line extension of Gorilla Hemp will be accessible in pick markets in September, positioned to capture the expanding demand for “improved-for-you” power drink selections.
The productive launch of Gorilla Hemp is underpinned by an exclusive distribution agreement that Elegance not too long ago entered with Texas-primarily based KC Distributing, a former distribution companion for Red Bull. As portion of this agreement, KC Distributing will exclusively sell Elegance’s portfolio of power drink brands for a period of 12 months. They will also rebrand their fleet of delivery trucks with a Gorilla Hemp ad in order to raise extra brand awareness in the Texas marketplace.
Separately, Elegance has announced numerous crucial developments inside its bitters and spirits categories. Bittertales Aromatic Bitters will launch in September 2020, delivering a contemporary take on a classic cocktail staple that combines exceptional high-quality and unmatched worth. The solution will initially launch in the off-premises marketplace, targeting buyers who are interested in at-household cocktail consumption. Plus, all seven flavors of Australian Bitters Corporation beverages will launch on Amazon USA at the finish of August 2020.
Two extra solution innovations launching in Q3 and Q4 will enter Elegance into the quick-expanding RTD cocktail category, which has been fueling all round spirits marketplace development more than the previous year. VOCO, a initially-of-its-sort solution combining true vodka and coconut water will launch in October 2020 with 4 fruit flavors and a range pack. This canned cocktail solution will provide on the “improved-for-you” drinks trend with a low ABV formulation and 12 oz. format handy for on-the-go consumption. Twisted Shaker will launch in Q4 with a variety of spirits primarily based, medium ABV bottled cocktails highlighted by a premium packaging design and style. Each and every launch flavor will function a twist on a classic cocktail recipe, like Barrel-Aged Old Fashioned, Cucumber Gimlet and Espresso Martini.
Elegance has also unveiled its plans to enter the direct-to-customer space with Bevmart, an on line beverage marketplace for the Australian marketplace. Bevmart is set to launch at www.bevmart.com.au in Q4, 2020, and will act as the exclusive on line marketplace for the following Elegance merchandise in Australia: Cheeky Vodka in 5 flavors, Cheeky Espresso Martini cocktails in 4 flavors, Coventry Estate Gin in 4 flavors, and Geo Liqueurs in 4 varieties.
To assistance the execution of these development initiatives Elegance has announced the addition of senior sales and marketing and advertising executives to its group, all of whom have expertise operating at globe-class beverage brands.
About Elegance Brands, Inc.
Elegance Brands, Inc. is a international beverage organization that develops, markets and distributes merchandise with a concentrate on innovation. In addition to its flagship brand, Gorilla Hemp Power Drink, Elegance Brands gives a variety of functional beverages, plus super-premium spirits and alcohol brands, like Elegance Vodka. For additional details about the Elegance story, stop by http://www.elegance-brands.com.
Forward Searching Statements
This press release could include details about Elegance Brand’s view of its future expectations, plans and prospects that constitute forward-searching statements. Actual final results could differ materially from historical final results or these indicated by these forward-searching statements mainly because of a range of variables like, but not restricted to, dangers and uncertainties related with its potential to retain and develop its business enterprise, variability of operating final results, its improvement and introduction of new merchandise and solutions, marketing and advertising and other business enterprise improvement initiatives and competitors in the sector, as effectively as the ongoing effects and uncertainty of the ongoing COVID-19 pandemic on the marketplace and all round international economy. Elegance Brands encourages you to critique other variables that could influence its future final results in its filings with the Securities and Exchange Commission.
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