Cannabis Application Stack: Who Leads the Advisory Application Sector?

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What does the Advisory sector of the cannabis application marketplace appear like, and which corporation is the marketplace leader in 2020? Cannabiz Media dove into the information in the Cannabiz Media License Database and shared the answers to these concerns and extra in the Cannabis Application Stack report final month.

3 weeks ago, I launched a new series of articles exactly where I’m sharing extra of the facts from that report and diving into what the cannabis application stack and license chance appear like primarily based on every single application sector. So far I’ve covered the Back Workplace , Activity and Transactional sectors.

In our final installment, I’ll take an additional close appear at the report information and see what the Cannabiz Media investigation group discovered about the Advisory sector.

Defining the License Chance in Each and every State

The Cannabiz Media group located 332 exceptional providers that connect to METRC or Leaf Information Solutions in Washington, and making use of the Cannabiz Media License Database, we determined how numerous licenses they can connect to in these states (i.e., the “license opportunity” or possible addressable marketplace in a state).

To establish this license chance, we added Active, Pending, and Applied licenses for the proper activity. For instance, to come up with the license chance for point-of-sale application, we incorporated Active, Pending, and Applied dispensaries and retailers.

The Advisory Sector is comprised of 60 providers. These providers are involved in analytics and consulting. In some techniques, this is the capstone group as they support license holders recognize the information generated by all the other sectors.

Market Map


There have been two varieties of providers that match into our Advisory sector: Analytics and Consultants.

The analytics providers represent some familiar names like BDSA (BDS Analytics), Cannabis Major Information, and Headset. They deliver insights to a license holder and use METRC/LDS information as an input.

Consultants, from our evaluation, are focused on assisting license holders integrate or connect with METRC or to make application and applications.

  • We identified 60 providers in the Advisory sector.
  • They make 116 connections to the 15 states.
  • 30 of the 60 (50%) connect in California.

cannabis software advisory sector leaderboard

There are numerous providers operating in this space, and as of this report’s writing, a fair quantity seemed to be going offline. Each Virtugro and Jade LLC are analytics firms that have inoperable internet sites, therefore, NCS moved into the fifth slot.


Fifteen providers have been identified as offering Analytics. These in the category connected from 1 to 11 states. California was the most well-liked state with ten connections and Colorado is suitable behind with nine. Oregon is a distant third with 4.

As markets mature and bring on extra licenses – and consequently, extra data– we may possibly see these providers branch out to states like Michigan and Massachusetts for instance.

For license chance, we cast a wide net considering the fact that the reports and evaluation can have implications for the entire provide chain.

It is also vital to note that these firms do not necessarily will need to have access to METRC or LDS as they can get the information and facts they will need from their clientele straight. Headset and BDSA report on a wide wide variety of markets and have clientele nationwide.


The Consultant category is a big 1 and covers providers that may possibly support license holders connect to METRC or style and make application. In our evaluation, we located companies that are sole practitioners operating in 1 state all the way up to a national firm with a footprint in ten states. Only ten of the 45 have been in extra than 1 state.

Fifteen of the 45 vendors are headquartered in California with seven from Michigan and 5 every single from Washington and Oregon. California (20) is the state that most firms are operating in with Oregon (16) a close second.

Why This Data Matters

The information and facts in our report is beneficial for a wide variety of stakeholders in the cannabis economy:

  • Regulators can acquire insight into the size and scope of the application landscape and understand about numerous of the providers they may possibly be operating with.
  • Current vendors can use the information and facts for each competitive and organization intelligence – and to uncover future partners and acquisition candidates.
  • Investors can use it as a roster of possible acquisitions or partners for their portfolio providers.

Current license holders can use it to gauge the footprint of application vendors. With this information, they can see which providers are 1-state-wonders.

What’s Subsequent?

This wraps up our evaluation of the application stack but the group is reviewing the information for our third Point-of-Sale Application report. We are calling and surveying dispensaries nationwide to uncover out who they’re making use of as their vendor, regardless of whether they’ve switched, and who they’ve selected as their CRM vendor.

Cannabiz Media buyers can remain up-to-date on these suppliers and other new licenses via our newsletters, alerts, and reports modules. Subscribe to our newsletter to acquire these weekly reports delivered to your inbox. Or you can schedule a demo for extra information and facts on how to access the Cannabiz Media License Database your self to dive additional into this information and extra.

Ed Keating

Ed Keating is a co-founder and Chief Information Officer of Cannabiz Media and oversees our information investigation and government relations efforts. He has spent his entire profession operating with and advising information and facts providers in the compliance space. Ed has overseen complicated multijurisdictional solution lines in the securities, corporate, UCC, security, environmental and human resource markets and focuses on workflow solutions more than the final twenty 5 years. For the duration of that time he has worked for each startup and established information and facts providers exactly where he has led marketing and advertising, solution management and sales organizations. These providers incorporate Wolters Kluwer/Commerce Clearing Property, CT Corporation, EDGAR On-line and Company &amp Legal Reports. At Cannabiz Media Ed enjoys the challenge of operating with regulators across the globe as he and his group collect corporate, economic, and license information and facts to track the men and women, solutions and companies in the cannabis economy. Ed graduated from Hamilton College and received his MBA from the Kellogg College at Northwestern University.

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